Men Weren't Doing Pilates. So This Company Changed Its Color Scheme (and Made $27 Million)

You could call Anthony Geisler a fitness maven, but turnaround expert would be even more appropriate. When Geisler acquired the Club Pilates Franchise in March 2015 (the terms of the deal were not disclosed), it was doing $2.9 million in sales and maintained 30 locations.

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